Zedutoys
An educational toys store built around how children learn, not just what they sell.
Zedutoys sells educational and mind-developing toys for children and students. They needed a store, but a plain product grid would not have served them.
Parents do not shop for “toys” in the abstract. They shop for a particular child, at a particular age, and they are usually trying to encourage something specific: motor skills, problem solving, creativity. A catalogue organised by product type leaves them to work all of that out for themselves.
Brand identity
Logo and visual language for the store, built on a child’s handprint and a multicoloured wordmark, with the line Fun · Learning · Creativity.
A collections system
Products grouped as MindSprout, MakeSprout and ZingPlay, so the structure reflects what a toy develops rather than what it physically is.
Age-based browsing
A second way in through Kinder Garden, Active Kid and Brain Power, so a parent can start from their child rather than from the catalogue.
Store design
Category grid, trending products, product pages, and a video section for reviews and how-to content.
Built to be found
Clean, SEO-ready structure and a mobile-first layout, so the store can rank rather than relying on paid traffic alone.
The store is live at zedutoys.com with both routes in place: shop by what a toy develops, or by the age it suits. The branding runs through the logo, the collection names and the product pages as one piece.
Visit zedutoys.com ↗Let's buildsomething good
Got a project in mind: a website, a campaign, or both? Tell me the goal and I'll tell you the shortest route to it.
Available for new projects