Royal Trading Academy
One visual system holding a 23.5K-follower forex academy together.
Royal Trading Academy is a forex trading institute in the UAE, teaching a largely Malayali audience across the Gulf. The account had reach, but posts were being made one at a time, with no system holding them together.
The problem with that on Instagram is the grid. A visitor judges an account in about a second, from nine thumbnails at once. If every post looks like it came from somewhere else, the account reads as improvised, which is the opposite of what a trading school is selling.
A visual system
One palette and type treatment across every post: deep green, black and gold, anchored on the TR monogram, so the grid reads as one brand.
Recurring formats
Repeatable templates for the series that run regularly, including Trader of the Week student features and course campaign creatives.
Bilingual posts
English and Malayalam posts designed in the same system, because the audience is Malayali but the subject matter is technical.
Day-to-day handling
Planning, designing and posting the content as an ongoing job, not a one-off handover.
The account now reads as a single brand rather than a stream of individual posts, with a grid a prospective student can judge at a glance, across an audience of 23.5K.
Visit @royalacademy_ae ↗Let's buildsomething good
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